About Us

The Heart of SWAAD

Welcome to SWAAD, where every crunch tells a story of tradition, purity, and the warmth of a home-cooked memory.

Our Story

Born from the kitchens of Mamta Food Products, SWAAD was created with a simple yet powerful mission: to bring the authentic taste of traditional Indian rusk to your tea table. We believe that snacking isn't just about filling a hunger—it's about a moment of pause, a sip of tea, and a bite of something made with genuine care.


Crafted with "Mamta" (Mother’s Love)


What makes SWAAD unique? It’s in our name and our process. While the world moves toward mass-produced, machine-made snacks, we hold onto our roots. Our rusks—from our convenient ₹10 packs to our Premium Jar Rusks and Family Packs—are handmade with pure love.

We combine traditional culture with modern hygiene to ensure that every slice is perfectly toasted, golden-brown, and packed with the "Swaad" (taste) you remember from childhood.


Our Vision: From Local Roots to Global Tables

Our dream is big, but our ingredients are simple. We are on a journey to take SWAAD global. We want the world to experience the purity of Indian baking. Our commitment is steadfast:

Purity First: No compromises on quality.

Authentic Taste: Honoring traditional recipes.

Handmade Excellence: Maintaining the human touch in every batch.


Transparency & Trust

We believe in building a brand based on honesty and quality. We are fully compliant with industry standards to ensure your safety and satisfaction.


Company Name: Mamta Food Products

FSSAI License No: 12725046000066

GST Number: 09MOXPS5131P2ZH


Get In Touch

Whether you have a suggestion, a bulk inquiry, or just want to tell us how much you enjoyed your tea-time, we are here for you.

Customer Care: +91 8303388614

Telephone: +91 8090948179

Email: swaad.officials@gmail.com


SWAAD – Taste the Purity. Feel the Love.